MPP Global Power Text2Insure Text Messaging Travel Insurance Service
Text2Insure, part of the Hastings Insurance Services Group, has selected MPP Global to power its mobile SMS text messaging travel insurance service. With one in seven overseas trips being taken without adequate insurance. SMS and the Mobile Internet (WAP) are being used to make purchasing travel insurance even more convenient whether the purchase is well in advance of a trip or at the last minute.
The traveller is prompted to text the word “Insure” to the mobile shortcode 61066 from in-situ and press advertising and immediately receives a reply message, which provides simple instructions to obtain a quote. The instructions prompt the consumer to provide travel details including their age, number of days they are travelling for, where they are going (Europe/worldwide) and whether it is a family or individual policy they are looking for. A real-time quotation is then returned along with instructions on how to purchase the policy using MPP Global’s secure mCommerce platform. All this can be done whilst waiting to check-in.
Once the transaction is successfully completed the traveller will receive an immediate policy overview, both via the Mobile Internet session, SMS and email. They will also be provided with contact details and instructions, which can be stored on their mobile phone, should it be required whilst they are away.
Using MPP Global’s established Mobile Commerce Platform, the traveller is able to make secure, real-time credit card payments from their mobile phone with all related quotation and consumer information being securely transferred to Text2Insure’s servers, from where the policy is set up for the traveller.
Text2Insure launched the service in June with a high-profile press and marketing campaign planned across the summer.
Malcolm McLean, Text2Insure’s Founder & Director said: “We were delighted to find MPP Global who were quickly able to understand our specific requirements and provide an impressive solution using their existing platform. The end result has been cost effective and our time to market very rapid.”
MPP Global’s Managing Director, Paul Johnson said: “MPP Global is delighted to be working with Text2Insure and our collaboration highlights MPP Global’s expertise in yet another industry sector; insurance. This latest venture is evidence of the huge growth in Mobile Commerce applications.”
Text2Insure was founded in June 2004 by three entrepreneurs – Nicholas Thurlow, Graham Wright and Malcolm McLean. They have considerable experience of the financial services industry and marketing. The three directors own a significant proportion of the business with the rest held by Hastings Insurance Services. Text2Insure’s first product is travel insurance but there are plans to expand into other insurance products over time.