Partnership Enables Micropayments And Distribution Of Hifi Ringtones

MPP Global Posted by MPP Global on Thursday, 13 May 2004

Real Music Ringtone specialist Hifi Ringtones has announced a strategic partnership with e-payment solutions provider, MPP Global. The partnership enables Hifi Ringtones to develop a Content Management, payment collection and content distribution platform for ringtones and associated mobile entertainment products.

The alliance combines Hifi Ringtones relationships with the Music Industry, in-depth audio engineering knowledge and its ability to deliver quality Hifi Ringtone and associated media products, with MPP Global’s AirFusion platform, which enables highly innovative web, SMS and mCommerce transactions.

Nick Foard, Director at Hifi Ringtones said, “By partnering with MPP Global we are able to provide exciting media rich products for our customers delivered via their mobile WAP enabled devices, while also generating new revenues for record labels.”

He continued, “Our quality Hifi Ringtones and associated media products can only be brought to market with specific agreement of the participating record label and artists. MPP Global was able to provide its system to ensure the requirements of all parties could be met. This includes online access by a record label to the Content Management system, and online sales tracking. We now have a robust, scaleable solution suitable for all types of mobile entertainment products, as well as MPP Global’s ‘shop in a box’ template for affiliate customers.”

Paul Johnson, Sales and Marketing Director at MPP Global added, “We are delighted to be working with Hifi Ringtones as we can envisage huge market potential in real music ringtones over the next 18 months. Hifi Ringtones is a market leader within this emerging opportunity. It also further cements our own position in the music industry, working with record labels, music download sites, retailers and now Hifi Ringtones.

About Hifi Ringtones (
Hifi Ringtones is a leading European provider of mobile music and entertainment services. The added-value of Hifi Ringtones offer relies on the range and quality of copyright cleared audio and visual content, state-of-the-art mobile technology and marketing. Hifi Ringtones develops products for more compatible handsets than its competitors, plus products are available across all Network Providers. Services and applications encompass the Affiliate Program (a complete range of services of varying levels to allow Hifi Ringtones to be sold via affiliate companies), a complete range of Multimedia Message Services (MMS), Multiple payment collection methods (including web based ringtone credits)