PlanetFootball.com Selects MPP Global To Launch Mobile World Cup Services

Posted by MPP Global on Tuesday, 05 March 2002

PlanetFootball.com, with over 11 million page impressions and 0.5 million unique users every month, has selected MPP Global Solutions to provide its World Cup SMS services. The service will be the most comprehensive available with alerts that include all England and Ireland warm-up matches, squad announcements and group matches. Match alerts include goals as they go in, red cards half time and full time scores, as well as penalty shoot-out updates. Customers can also request alerts from all other matches throughout the world cup, as well as those that involve England and Ireland. Other categories include a general news section, with all the breaking ‘have to know’ World Cup stories as they happen. Injuries to star players, gossip, scandals and team news. Whatever the story, consumers will be the first to know!

This unique service, with every alert hand-written by PlanetFootball’s editorial team, guarantees a personal and insightful service that is the next best thing to watching on TV. Where other services will simply provide the score and scorer, the PlanetFootball team will provide additional running commentary such as who made the final pass and whether the goal was a header or 25-yard volley. MPP’s flexible SMS content management system means that consumers can select the categories that suit their needs. For example, not everyone will want subscribe to the England results service, as they will be watching the game! They may want to sign up to the England daily news service, however, or alerts from the other matches being played – particularly with most matches kicking off early in the morning or when people are at work (local time, UK).

The service, set-up by MPP in only 2 days, also boasts a full range of England Ringtones and Logos so that fan’s loyalty can really ring out. 3 Lions, The Wild Rover, Rule Britannia, Dambusters and Great Escape themes to name but a few. There is also a range of leading mobile phone logos so that users can further personalise their mobiles.

John O’Connor, the Account Director at PlanetFootball, said, “The speed with which MPP launched this service was quite remarkable. Within two days of meeting to design the services we wanted MPP had developed the entire service for us, completely re-branded and with no modifications required. MPP even implemented a couple of competitions – to win tickets for the World Cup finals and another to win David Beckham’s Range Rover!”

Paul Johnson, Director at MPP, said, “We had hoped to launch a World Cup Service for a while, and even considered an in-house version. After we had spoken with PlanetFootball.com, the most informative footy site on the market today, and realised they wanted to launch the service with MPP, we were delighted. Being associated with such an informative and popular site is great for MPP Global.”

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