SF Anytime to Launch Next-Gen OTT Service with MPP Global

Posted by MPP Global on Tuesday, 10 November 2015

SF Anytime, the leading video-on-demand service in Scandinavia, has selected MPP Global’s cloud platform, eSuite, for its multiscreen OTT service.

Monetise the Multiscreen Experience

Part of AB Svensk Filmindustri and the Bonnier Group, SF Anytime operates throughout the Nordic countries and offers a wide range of films, from the latest Hollywood blockbusters to critically acclaimed quality films and kids movies. As broadcast and digital continue to converge, SF Anytime is offering a broader range of services. The operator has aspired to develop an enhanced customer experience by offering its consumers access to its video-on-demand service across multiscreen, both as TVOD and also in the near future as SVOD and EST.

Advanced CRM & eCommerce

SF Anytime required a proven and successful platform and looked to MPP Global due to their experience and innovation in delivering the only fully integrated Identity Management, CRM and eCommerce platform, eSuite, designed for the media and entertainment industry. With this complete out-of-the-box solution, SF Anytime can deploy a more scalable service without the need for extensive customisation or bespoke development.

By centralising all of its consumer data from all Nordic territories into a single platform, the service provider can understand its customers like never before, enabling SF Anytime to create a range of products and promotions which will attract and retain customers to significantly expand its market share.

Comprehensive Marketing & Promotional Tools

The necessity to maintain and grow its customer base is a key goal for SF Anytime. Using the marketing and promotions tools available in eSuite, the company can create promotional incentives to attract new customers to its services, reward loyal customers, and retain customers at risk of churning with personalised offers and win-back campaigns.

Adapting to Consumer Demands

Already offering its OTT service on a TVOD basis, SF Anytime has since grown its offerings to include an SVOD kids proposition. This decision sees SF Anytime now offering a hybrid service which, along with the launch of SF Anytime Kids, will help the company to target a broader range of customers from the reliable subscriber to the pay-as-you-go consumer.

With MPP Global PCI-DSS Level 1 compliance, eSuite enables SF Anytime to transmit, process and – crucially – store payment data, which enables ongoing recurring subscriptions to be tokenised without touching the consumers and also provide one-click transactions. This functionality enables the company to offer its customers a quick and easy experience every time they return to the service.

Commentary

Speaking on the project, Fabian Bonnier, CTO at SF Anytime, said “This is the next step for SF Anytime with eSuite enabling us to offer an enhanced customer experience for both loyal and new customers across all territories. As we increase our offerings, it is crucial for us to have a platform that can adapt with us and support our growing customer base as they access the service across TVs, computers and mobile devices.

“We are confident that with eSuite we can target consumers with a more personalised experience which will see them returning time and time again to the service.”

Paul Johnson, CEO at MPP Global, said “We are already underway delivering eSuite for SF Anytime across Scandinavia. Not only does this project see MPP Global move further into the OTT market, but enables us to support one of the leaders in Europe as it provides its customers with an enhanced multiscreen experience.

“This project further identifies the significant role digital is having in the future of TV and reaffirms SF Anytime as being at the forefront in adapting to consumer demands.”

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