Strategic Partnership Enables Micropayments For Video Email

Posted by MPP Global on Wednesday, 24 September 2003

Digital marketing agency Lawton eMarketing has today announced a strategic partnership with e-payment solutions provider, MPP Global, in order to develop a range of innovative email marketing and micropayment solutions for the sporting, entertainment and games industry.

Steve Sponder, director at Lawton eMarketing said: “By partnering the MPP Global e-commerce payment solutions with our successful ‘Trailermail.co.uk’ product, we enable premium video content to be delivered to web-based email accounts while also generating revenues.”

He continued: “Our email marketing solution ‘TrailerMail.co.uk’ allows video clips to be embedded into the body of an email which can play directly within web-based email accounts, such as Yahoo and Hotmail. As these web based accounts are used by the majority of consumers this partnership enables businesses to easily create revenue from their video content – setting a new benchmark in rich-media email marketing and online commerce – we call it email commerce.”

MPP Global enable content to be delivered online with ‘credits’ that can be purchased by text message, phone, credit/debit card or a retail product like a mobile top up card. Kevin Beales, Business Development Manager, MPP Global said: “This is a massive breakthrough within the e-commerce environment of sport media and entertainment allowing our clients to deliver desirable video content while also making an important return on investment.

He added: “There are many variables for how the solution could work, clients could repeatedly transact or have one off access to the downloads. Users could set up aneWallet through their favourite sporting club website, for example, which would mean that customers would only need to provide payment details once and could thereafter top up their eWallet with their own pin. Users could even order email content whilst offline, sending their order and paying using their mobile phone, the possibilities are endless.”

Lawton eMarketing has recently been ranked fourth largest emarketing agency in the UK by New Media Age. For more information about the potential of Trailermail.co.uk as an email commerce solution call Steve Sponder on 02380 828 500

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