The Irish Times Choose MPP Global for First Venture into Paid Digital Content
The Irish Times, one of the most widely read newspapers in Ireland, has selected MPP Global to deliver an online payment solution to support the Digital Edition of their newspaper.
Recently The Irish Times launched a subscription-based e-paper app for iOS and Android, named ‘The Irish Times Digital Edition’. The e-paper is available at a monthly subscription rate of €18.99 and a single issue (weekday) rate of €2.
MPP Global’s Payments engine, eSuite, will consolidate all existing and future products, into one centralised hub. Customer accounts will be created and stored in a single system, enabling payments through a centralised payment account to provide a single customer view. All customer service, subscriptions, entitlements, product management, offers and campaigns for the Digital Edition will be managed through the single system providing business efficiency gains in a number of areas. The new services will help accelerate the launch of new products, either internally or through third parties.
The payment solution will integrate seamlessly with the current branding of The Irish Times website, www.irishtimes.com. The newspaper’s brand, look and feel will remain intact, providing the consumer with a seamless user experience.
MPP Global’s eRegister and ePayment modules will be used to capture new customer information. The eDeveloper product will enable repeat purchases as well as other functionality such as one-click upgrades and voucher code redemption.
MPP Global’s back office management tool, eHQ, will be used for customer support, system administration as well as being integrated into The Irish Times’ email marketing engine. This will provide The Irish Times with detailed statistics and pertinent analytics.
Peter Callan, Finance Director at The Irish Times, said: “We are delighted with the launch of the Digital Edition and look forward to MPP Global providing the payment solutions for the launch of a range of new products in the near future.”