Case Study: Berliner Verlag
When entrepreneurial new owners acquired Berlin’s premiere news publisher, Berliner Verlag (BV), in 2019, they did so with a clear strategy in mind. They wanted a future-proof solution with flexibility for the digital age that included their two publications – Berliner Zeitung and Berliner Kurier.
- Read the case study to learn how Subscription Management enabled BV to:
- Support a comprehensive digital transformation in months rather than years
- Significantly lowering operating costs
- Innovate at pace in launching new digital products and subscriber self-care
- Create and manage digital, print, and mixed subscription bundles from a single solution
- Quickly and easily integrate third-party systems to create a streamlined, efficient subscription management environment
The Client said:
“Subscription Management gives greater ability to experiment with mixed bundles and to be flexible in offering things like subscription holidays. Now we have a range of mixed, print and digital bundles and if a customer wants to pause print delivery while away from home, they can do it online in seconds. Subscription Management ensures that our distributor is aware of any changes, and delivery schedules are correct.”
Marvin Ebker
Head of Customer Service, Berliner Verlag
