Case study: L’Équipe - Aptitude Software

Autonomous Finance Assessment Tool

Take our new assessment that helps you assess, benchmark and accelerate your journey towards Autonomous Finance. In just a few minutes.

Start Now
Benchmark your progress with the Autonomous Finance Assessment.
Start Now
Contact us
contact us

Case study: L’Équipe

The issues surrounding digital transformation and evolving consumer habits have been impacting publishers for over a decade.

As a result, we have seen an increasing amount of media companies and newspapers implementing new strategies alongside their traditional print to grow revenues. This has been driven further by the way consumers are accessing content, with a greater percentage of audiences viewing content from their mobile and tablet devices.

This presented L’Équipe, France’s only dedicated sports newspaper, with an opportunity. To stay ahead of its competition and keep in touch with its audience, L’Équipe needed to find an alternative business model to advertising to diversify its revenue streams and overcome decreasing revenues that the newspaper was previously experiencing.

The Client said:

“This project is a significant move for L’Équipe as we continue to grow revenues outside of advertising. Using MPP Global’s Subscription Management, we are breaking the mould on traditional legacy subscription business models by empowering our customers, diversifying our product and developing relationships with both engaged & casual readers to ultimately drive subscriptions.”

 

Christina Terrier

Director of Subscriptions & Paid Content

 

 

 

 

Aptitude Software
Privacy Overview

You can adjust all of your cookie settings by navigating the tabs on the left-hand side.

Our website uses strictly necessary, functional and targeting cookies to enhance your overall experience, to analyze your use and assist in our promotion and marketing efforts. If you click the ‘Accept all cookies’ button, you are agreeing to have these cookies on your device. You can also adjust your preferences for each cookie category by clicking the adjust cookie settings using the menu at left. See our privacy statement.