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Fact Sheets

Experience Optimization

Published on 02/09/2019

Convert More Visitors into Paying Subscribers Optimise subscriber acquisition and retention strategies and increase the likelihood of conversion by dynamically personalising the subscriber journey. Create multiple touch-points that recommend the right products & promotions, to the right person, at the right time. → Experiment & refine subscriber acquisition and retention strategies in real-time → Segment audiences and build personalised product packages, prices & offers → Deliver perfect experiences that acquire, convert and retain subscribers at scale → Make data-driven decisions with segmented performance insight across campaigns

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What this fact sheet includes

Experiment

Deliver perfect experiences that acquire, convert and retain subscribers at scale. eSuite’s Experience Optimization gives marketeers the tools to significantly boost subscriber revenues and engagement. Quickly build, deploy & refine segmented marketing campaigns to trial specific messaging, calls-to-action, products, prices, days & times and more.

Personalize

Easily segment audiences and build personalized product packages, prices and offers. Within each campaign, marketeers can trigger dynamic paywall overlays and recommend products based on subscriber affinity, popularity or promotion, maximizing the likelihood of conversion.

Actionable Insight

Make data driven decisions with segmented performance insight across campaigns. A/B, multi-variate testing is included to gather insight on what’s working, while also harnessing AI technology to dynamically scale up those campaigns that are more effective and scale back those that are less so.

Retain

Retain subscribers by up-selling additional products or offering those on the verge of leaving the ability to switch subscription. Even at the point of exiting the page, launch exit-intent overlays with offers & discounts, or send real-time affinity-based communications to win-back any lost custom.

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