How Sports Content Providers Can Benefit From Data Driven Strategies

In this webinar moderated by our SVP Broadcast & OTT, EMEA, Chris Welsh, you will discover how sports content providers can benefit from data driven strategies and how brands with a sports content offering can compete in a highly competitive market and how they can maximise their ROI by using AI and ML solutions. How sports clubs, leagues, federations and rights holders collect and exploit data to drive fan engagement and content consumption and to create fan personas and a single view of the fan.

What You'll Learn in This Webinar

How Sports Content Providers Can Benefit From Data Driven Strategies

How fans consume live and on-demand sports content is evolving rapidly in-line with the growth of digital and social media and new broadcast rights packages. The global pandemic has forced clubs, leagues, federations and rights holders to innovate and maintain fan engagement across multiple channels due to a void in live sport

How Sports Brands Are Using Data

Creating and segmenting fan personas for more tailored communication and targeting, reaching new and younger audiences and leveraging video content to engage fans. With a blend of clubs, federations and vendors on the panel, holistic insights will be shared.

Book a Demo with our SVP, Broadcasting & OTT Now