Webinar: How to Implement a Paywall - Aptitude Software

Autonomous Finance Assessment Tool

Take our new assessment that helps you assess, benchmark and accelerate your journey towards Autonomous Finance. In just a few minutes.

Start Now
Benchmark your progress with the Autonomous Finance Assessment.
Start Now
Contact us
contact us

Webinar: How to Implement a Paywall

How to Implement a Paywall

Given the decline in print sales it’s crucial for publishers to find new ways to monetize content. Implementing a paywall is one of the most important ways of doing this. This webinar looks at the basics of building a paywall, covering everything from design and build to implementation. A case study of how The Times implemented its paywall is included.

What You’ll Learn in This Webinar

Establishing Project Prerequisites

Understand what it is you’re doing – what is the content, who is your audience, how do you plan to generate revenue? Consider the ‘value judgement’ of your customers. Establish how digital customer profile may be different to print – what will make them pay for content? What price is right?

Typical Requirements

Different types of paywall are available and some are more suited to certain publishers. Learn the difference between a hard paywall and a soft paywall, the ‘freemium’ model and incentivized entry. Think about how to entice people to upgrade with offers.

Technology Considerations

What technology do you have in place already? What components are missing and how do you get from where you are now to where you want to be? Content management, session management, payments, access management systems and more are covered.

Departmental Considerations

We look at how the paywall is implemented at a departmental level. Questions like who is on the project team, how to get buy-in from key stakeholders, what time scales are in place and what decisions need to be made and by whom, are all looked at.

Aptitude Software
Privacy Overview

You can adjust all of your cookie settings by navigating the tabs on the left-hand side.

Our website uses strictly necessary, functional and targeting cookies to enhance your overall experience, to analyze your use and assist in our promotion and marketing efforts. If you click the ‘Accept all cookies’ button, you are agreeing to have these cookies on your device. You can also adjust your preferences for each cookie category by clicking the adjust cookie settings using the menu at left. See our privacy statement.