Micropayments: Under the Microscope
We are seeing plenty of success in the form of micropayments from publishers, including Winnipeg Free Press, Blendle and L'Equipe. MPP Global continue our Micropayments webinar series with the second session taking a closer look at the models and technology available and how publishers can successfully launch projects which engage audiences and drive revenues.
What You'll Learn in This Webinar
Micropayments in Practice
With micropayments already being adopted find out how the likes of Winnipeg Free Press and Blendle are already using this functionality to their advantage, by adopting a model to suit their audience requirements.
The Decision Engine & Architecture
Using a decision engine enables publishers to set rules in regards to how audiences reach digital content and track how much content they consume. In order to plan effectively we will also take a look at how the platform fits into the full architecture of the business.
User Experience Considerations
In order to ensure both you and your reader get the most from your micropayments model, we will share insight on considerations you need to be aware of to enhance your insight into the audience and the user experience.
The Benefits of Micropayments
Micropayments are already offering publishers an alternative revenue stream. During the webinar, we will take a closer look at how publishers can benefit from integrating micropayments functionality into their business.