How to Monetize the Connected TV Entertainment Environment
Entertainment providers come in all shapes and sizes these days and all share one thing in common: connectivity. The web creates a new connected entertainment environment - the task for publishers and media companies is to monetize their output in this dynamic ecosystem.
What You'll Learn in This Webinar
The State of Play
Consumers are in control now. The TV is still at the heart of entertainment, but consumers want to watch what they want, when they want and on the device they want. We discuss how television has changed to reflect this new environment.
The New Pay TV Environment
Paid TV is booming and the subscription model is becoming more important and could outstrip ad revenues soon. We look at how over-the-top (OTT) television is at the forefront of change in the industry.
Challenges & Opportunities
OTT is not a panacea - there are a multitude of challenges. Providers must consider everything from adaptive bit-rate streaming and content delivery networks to how to deliver a seamless user experience and flexible content security.
The Impact of New Technology
How do content providers adapt when viewers consume programmes in such a variety of ways? From connected TVs and smartphones to tablets, there are many ways people can watch television. How publishers handle multiple devices and delivering content on the go will be crucial.