The Product & Pricing Strategies You Need To Succeed
Our VP, Media & Publishing, Ana Lobb and PageSuite Business Development Director, Ben Edwards joined forces to present the ‘Product & Pricing Strategies You Need to Succeed.’ The webinar looks to current leaders in the market and explores innovative digital business models and products that create supplementary revenue streams for publishers outside of traditional subscription/paywall models.
What You'll Learn in This Webinar
Driving Supplementary Revenues
How can you find your ‘popcorn’? What spin-off complementary products can you cultivate that are centred on the most engaging elements of your brand e.g. sports, healthcare or food? How can publishers develop new and existing products to complement their existing print & digital subscriptions?
Mobile Product Innovation
How new innovative mobile products can capture new audiences and boost reader engagement. Finding even a niche audience can result in new subscriptions – think about millennials & mobile first strategy.
Maximise existing content, but package better to target new demographics e.g. apps, archive or live news content. Find out how content can be re-modelled to engage different audiences and offer unique experiences.
Reader Insight & Opportunity
How to target different reader behaviours & add incremental revenue streams. Free trials, offers and partner deals are key to driving product sales and create the biggest customer acquisition peaks.