Sizing Up Your Audience: Converting Free TV Customers To Pay TV Services
How do you convert a viewer into a paying customer? For Pay TV operators using over-the-top services, this is one of the biggest and most important challenges. Consumers want to watch content anytime, anywhere - for providers this is the perfect opportunity to drive revenues, but the technology must be right.
What You'll Learn in This Webinar
Migration From Cable to the Cloud
The standard way of watching TV is no longer the only game in town - consumers can watch what they want, where and when they want to. Streaming services and connected TVs have already disrupted the market and tablets are adding to the mix.
Measure with Big Data
We look at how to measure and manage your customers in real time using data. Consider advanced reporting, using data to better target marketing and think about tailoring delivery of content based on deep data insights.
Monetising the Multiscreen
How best do you generate revenues from content? Whatever it is, the model must be correct for the business - knowing who the customer is essential to this. We look at single sign-on, micropayments, offers and incentives, metered access and more.
Maximise Your Customer Base
Reach and scalability are important considerations for maximising customers. We consider tactics and strategies for introducing content to more consumers and how to target them effectively.