Will Your Digital Publishing Model Stand the Test of Time?
Short-term solutions to content monetisation won’t last long - publishers need to future-proof their systems so they can take advantage of growing subscriber numbers, new channels and the different ways to target relevant customers.
What You'll Learn in This Webinar
Types of Paywall
We look at the two main options - a hard gated system and a metered access solution - and the differences between these two. Pros and cons can be found with both but it’s essential publishers consider their needs first.
What to Look for in a Paywall
Finding the right paywall can be tricky and publishers need to balance fees and upfront costs with what they think they’ll get in return. Revenue sharing is common but just how effective is it?
A one-size-fits-all approach to paywalls and content monetisation just doesn’t work. We assess the importance of customising the solution for each individual company and how this can add value later on.
The Role of CRM
Customer relationship management is critical to a successful content monetisation strategy and centralising this process to ensure you have a 360-degree view of customers, gives firms an edge. It means hyper-relevant content and offers can be better targeted, ensuring the system stands the test of time.