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Whitepaper

Sizing Up Your Audience: Converting Free TV Customers To Pay TV Services

Published on 04/09/2013

On demand services have changed the way consumers watch TV - the path to converting free customers to paying ones has never been so tricky. Satellite and cable have led the way but streaming services change the balance.

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What You'll Learn in This Whitepaper

Why the Cloud?

Why are providers switching to the cloud for their TV distribution? Is it because the industry has moved from a ‘push’ basis to a ‘pull’ one where the consumers have control over what they watch and when they watch it?

What is OTT?

Over the top (OTT) content is pushing live television like a traditional satellite service to one side. Even IPTV is losing out. OTT creates a huge new potential revenue stream for providers - but challenges remain.

Key Challenges

What are the main challenges for the sector? In the whitepaper we look at the migration of subscribers to cloud models; how to measure consumer behaviour; monetisation of digital services and maximising returns on investment.

Monetisation

As a key part of the process, the whitepaper analyses some of the most important aspects of creating a suitable content monetisation strategy. App or stream? Hard paywall or metered access?

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