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Whitepapers

Fan Engagement for Sports Brands

Published on 03/12/2018

Sports brands need 24/7 global engagement now to maximize lifecycle value from fan relationships and this whitepaper will demonstrate some of the best ways to achieve this, looking at the factors affecting fan engagement in the sports world, from disruption in the OTT market to the challenges that internationalization brings and the tactics that can be used to engage with a millennial audience.

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What You'll Learn in This Whitepaper

Getting to Know the Fans

Fans of a sports team all have one major thing in common, but beyond that they support the same team, there’s much more you need to know about them to truly engage with them, and this means collecting data in useful ways

Using Social Media

Sports fans know that they are just one of millions worldwide who follow their team, but they still crave the feeling of a one-on-one relationship and this can be achieved with the help of social media

Engaging Millennials

Chasing the millennial audience is becoming a full-time pastime for brands and marketers, who are usually left trying – and often struggling – to keep up with the latest technological and sociological trends

OTT as an Engagement Tool

Sports clubs have always needed to find ways to monetize the match day support they get from their fans, but we could be on the brink of the biggest change to the way this works since the dawn of the TV era

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