Maximising The Value Of Fan Engagement for Sports BrandsPublished on 11/09/2020
In an ever-shifting landscape, knowing how to engage and monetise a fanbase is essential for sports brands and organisations. Being one of our most popular pieces of content, we've decided to update the hugely popular Fan Engagement whitepaper, bringing it up to date according to the latest stats and figures in 2020.
- Sports brands need 24/7 global engagement now to maximise lifecycle value from fan relationships and this whitepaper will demonstrate some of the best ways to achieve this, looking at the factors affecting fan engagement in the sports world, from disruption in the OTT market to the challenges that internationalisation brings and the tactics that can be used to engage with a millennial audience.
- The 2020 edition features brand new research, trends and ideas to help you drive fan loyalty in the wake of a global pandemic.
- The effect of COVID-19 on the OTT landscape
- Internationalisation for sports brands
- Using social media for fan engagement
- Engaging fans during the off-season
- Generational differences in fan engagement
What You'll Learn in This Whitepaper
Getting to Know the Fans
Fans of a sports team all have one major thing in common, but beyond that they support the same team, there’s much more you need to know about them to truly engage with them, and this means collecting data in useful ways
Using Social Media
Sports fans know that they are just one of millions worldwide who follow their team, but they still crave the feeling of a one-on-one relationship and this can be achieved with the help of social media
Chasing the millennial audience is becoming a full-time pastime for brands and marketers, who are usually left trying – and often struggling – to keep up with the latest technological and sociological trends
OTT as an Engagement Tool
Sports clubs have always needed to find ways to monetise the match day support they get from their fans, but we could be on the brink of the biggest change to the way this works since the dawn of the TV era