Highly Effective Pricing Strategies for the Media Sector
When offering a media service or product that you want your customers to pay for, there’s lots of factors to take into consideration, but one of the most crucial is how you price and then display this information and how you monitor performance and update prices to maximise the return. This whitepaper will run through everything you need to know about pricing strategies for your media subscription services to help you optimise revenue generation.
What You'll Learn in This Whitepaper
Should You Show Your Prices?
The first question when it comes to how you display your prices on your website is whether you should even do it at all. For one thing it depends who your audience is...
Prestige Pricing vs Charm Pricing
Perhaps the biggest factor when deciding pricing is what people will pay for your services or products, which is dependent on your brand's reputation.
Free trials are a popular way to entice prospective customers to sign up with your service. But how long should that period actually be to ensure maximum conversions?
There are potentially dozens, if not hundreds of friction points for any retailer and these points can cost businesses valuable conversions.