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Reader Revenues – How to Accelerate Growth
Published on 10/05/2019This whitepaper aims to highlight some of the most exciting, unusual and ground-breaking ways that publishers from around the world have engaged with their readers and driven both digital and physical subscriptions. From incentives and offers to crowdfunding and bundling, the options available to publishers are wide and varied, especially for those who use technology to their advantage rather than treating it as a problem.
What You'll Learn in This Whitepaper
Incentives & Offers
One of the most popular ways to get people to buy and consume your publications has always been to incentivise it.
Print & Digital Bundles
Bundling together print and digital subscriptions is the most obvious way to give subscribers the best of both worlds.
Non-News Products
People don’t just subscribe because they want to read the words, so publishers need to focus on more than just the journalistic content.
Digital-Only
Attracting digital natives to pay for your content is a problem as old as the World Wide Web, but there are ever more options for making this work.