What You'll Learn in This Whitepaper
Why the Cloud?
Why are providers switching to the cloud for their TV distribution? Is it because the industry has moved from a ‘push’ basis to a ‘pull’ one where the consumers have control over what they watch and when they watch it?
What is OTT?
Over the top (OTT) content is pushing live television like a traditional satellite service to one side. Even IPTV is losing out. OTT creates a huge new potential revenue stream for providers - but challenges remain.
What are the main challenges for the sector? In the whitepaper we look at the migration of subscribers to cloud models; how to measure consumer behaviour; monetization of digital services and maximizing returns on investment.
As a key part of the process, the whitepaper analyses some of the most important aspects of creating a suitable content monetization strategy. App or stream? Hard paywall or metered access?