Sports Brands: Managing the Fan LifecyclePublished on 09/02/2017
The sports industry and its relationship with fans have shifted and evolved in recent years. Fans now engage with their favourite sports in more meaningful ways. Sports organisations need to nurture and leverage long-term fan relationships, managing and engaging throughout the fan lifecycle.
What You'll Learn in This Whitepaper
Managing the Fan Lifecycle
The loyalty and engagement that exists in sports is something other industries look to with envy. While the opportunities abound, there are several considerations organisations need to look to and develop to fully leverage them throughout the fan lifecycle.
Leveraging Fan Data
Within the sports industry, data provides that extra insight into building fan relationships. Without this insight, sports organisations cannot improve the fan user journey, optimise experiences, tailor products or create personalised fan-led services.
Fan Relationship Management
Fan relationship management is taking an even higher position on strategic agendas, beyond a brand’s traditional product and service offerings. A single fan view across all digital properties, coupled with retail, enables sports organisations to improve engagement between the business and its customers.
What sports organisations need to understand is how to get fans to engage with the additional services on offer. Therefore, it is vital to promote a value exchange to entice fans to pay that little bit more to support their favourite team or club.