VOD in 2014: Challenges, Concepts & OpportunitiesPublished on 27/02/2014
Smart TVs, connected games consoles, smartphones and tablets is fuelling demand for video-on-demand (VOD) services, radically altering the way consumers watch content. Schedules mean nothing as these platforms let people watch what they want, when they want to and on any device.
What You'll Learn in This Whitepaper
Challenges of VOD
VOD presents publishers and content providers with many challenges if they want to maximise revenues. Engagement and interaction; localisation; big data and customer relationship management (CRM); and infrastructure are among some of the big issues dealt with in the whitepaper.
How to Overcome
To deliver to consumers who are always connected, firms must move away from legacy systems and develop new ways to provide rich content on demand. How can sophisticated eCommerce and CRM platform like eSuite play a role?
To build strong relations and be able to deliver hyper relevant content to consumers when they want it, a centralised CRM solution is essential. We look at how getting a complete view of customers is vital.
How have companies harnessed technology and new solutions to maximise revenues and returns? The whitepaper looks at some key examples across the industry, from technology like the Philips Smart TV to services like NOW TV.