Forrester Includes MPP Global in New Recurring Customer and Billing Management Report
MPP Global is included as a “vertical specialist” in Forrester’s newly published Now Tech: Recurring Customer And Billing Management, Q2 2018 report: a comprehensive vendor overview and selection guide.
Forrester is one of the most influential research and advisory firms in the world. They have released their latest Now Tech report to help digital business strategy professionals understand the value they can expect from a recurring customer and billing management provider and what they need to consider when evaluating vendors.
Lily Varón, Forrester’s Analyst specializing in digital business strategy and author of the report, explores the development of customer-centric billing solutions as they move beyond subscriptions, and presents strategies for realizing the long-term, high value of flexible billing technology as a tool to win, serve, and retain customers. Emphasis is placed on thorough vendor vetting and selection criteria, to ensure fruitful business partnerships aligned to the needs and interests of client organizations.
Varón identifies MPP Global as “vertical specialists supporting the recurring billing needs of select industries,” and advises organizations with industry-specific or unique billing requirements to “enlist [the services of] industry specialists” to source solutions focused on their sector.
“It’s great to see MPP Global featured as a leading vendor in this latest report,” said Paul Johnson, CEO and Co-Founder of MPP Global. “Our current positioning as a specialist is testament to our established history working with clients in the Publishing, TV, Sport and Retail markets. We look forward continuing to work with Forrester exploring and mapping out the future of subscriptions, the recurring customer and the billing management landscape.”
Click here to view the full Now Tech: Recurring Customer And Billing Management, Q2 2018 report.