MPP Global Bolsters Its Ranks

MPP Global Posted by MPP Global on Thursday, 17 February 2011

MPP Global, the leading provider of advanced eCommerce solutions, has demonstrated its intentions once again to remain at the forefront of the eCommerce sector by adding valuable experience to its already dynamic team.

James Eddleston joins MPP Global as Marketing Manager and will lead the way by building innovative Digital and Strategic Marketing campaigns to attract new clients to the esteemed list already working with MPP Global.

With a background in national and international Marketing planning, including digital content, SEO and E-Marketing, James will prove a vital element in the on-going growth and success of MPP Global.

Furthermore, MPP Global has brought on Daniel Chesters as Business Development Manager to work on developing digital opportunities across internet, mobile and connected-TVplatforms.

Daniel’s background managing key corporate accounts in the Financial Services sector gives him the commercial experience to help MPP Global manage major blue chip clients such as Sky and Universal Music Group.

Paul Johnson, CEO at MPP Global, said: “James has the broad range of experience in strategic and commercial Marketing that will give MPP Global the strength required to further reinforce our position as the UK’s leading eCommerce Solutions provider.

With Daniel we have made another fantastic appointment. Drawing on his background in Business Development I feel confident that Daniel will play a key role in our ever expanding sales team and respond well to being in such a fast moving industry.”

MPP Global already provides advanced eCommerce solutions for the TV, film, radio, ISP, telco, newspaper and publishing industries and counts Sky, News International and Sony amongst its clients.

MPP Global’s range of advanced eCommerce solutions includes integrated payment platforms, micropayments, software development and tailored support systems to make it easier do business by web, mobile or connected-TV around the globe, 24/7.

James joins MPP Global from Knowledge to Action, where he was Marketing Communications Manager, and responsible for developing the strategy for the Marketing campaigns he managed internationally.

In his new role, James will help reinforce MPP Global’s position as an innovative eCommerce provider for the biggest players in the media sector.

James said: “I am very pleased to be joining such a forward thinking and highly respected company as MPP Global, at such an exciting time for the industry.

“I am eager to draw upon my Marketing expertise to illustrate how an innovative and comprehensive approach to Marketing can truly affect the commercial bottom line of an organisation and really help MPP Global to capitalise on monetising digital content across the media industries to which it is focussed.”

Previously Financial Business Development Manager for LDF, part of the Investec Group, Daniel has the Commercial and Business expertise to leverage for MPP Global to continue to be the eCommerce provider of choice for major media organisations.

Daniel said: “With new developments such as YouView and connected-TV the eCommerce industry is an exciting arena to work in and I am keen to utilise my skills to develop new and exciting partnerships for MPP Global and to help maintain their impressive growth.”