MPP Global Launches “CricTxt” With CricInfo.com
MPP Global & CricInfo launch the first SMS service to deliver cricket scores to mobile phones around the world.
CricInfo, the world’s most popular cricket site, has teamed up with MPP Global to provide CricTxt, a global SMS cricket scores service. The service, which is available worldwide, sends SMS text messages to mobile phones every time a wicket falls in every Test or One Day International. Fans can also receive score updates at the end of each session of play.
Using MPP Global’s market leading SMS Content Delivery Platform, CricInfo is able to send SMS text messages to cricket fans wherever they may be in the world. The service covers all Test Matches and One-Day Internationals so fans can keep up to date with their team, whenever and wherever they are playing.
A user simply purchases blocks of service credits using MPP Global’s secure mWallet and then, each time a CricTxt Alert is received, 20 service credits are deducted from their account. Each credit costs only £0.01 GBP (1 pence).
Users can visit www.crictxt.cricinfo.com to register for the service and begin receiving SMS score alerts.
Peter Griffiths, Managing Director of CricInfo said, “There are a vast number of cricket fans throughout the world who want to follow their teams’ performances, so we needed an SMS solution that would be very widely available. MPP Global’s SMS Content Delivery Platform met our requirements. All we have to do is concentrate on feeding data to the MPP Global systems and all the data processing, payment and delivery of SMS is handled by them.”
Paul Johnson, Business Development Director at MPP Global commented, “We really wanted to work with CricInfo to demonstrate MPP Global’s ability to provide timely delivery of text messages on a worldwide scale. Already we have customers as far afield as the UK, the sub-continent, Australia, New Zealand, South Africa and even tiny Mauritius. It is the combination of high quality, LIVE content from CricInfo, and MPP Global’s prized SMS platform which generates revenue for both parties that makes this such an ideal partnering opportunity.”