NE Public Transport Firm Nexus Are First To Go Live With MPP Global’s Mobile Ticketing System
MPP Global has been contracted to develop a mobile ticketing system for public transport by Ticket Mobility, an initiative partly funded by the European Commission and spearheaded in the UK by NEXUS (Tyne & Wear Passenger Transport Executive based in Newcastle).
Kevin Park, CEO of Ticket Mobility, said: “Mobile Phones are becoming ever more useful and versatile tools and Ticket Mobility will offer a new and valuable service for public transport.”
The mTicket system offers a major step forward and is designed to reduce the costs involved with issuing and verifying traditional tickets. It gives users instant access to real-time, location-specific information and ticketing facilities. Users simply text a keyword in order to buy a ticket and by recognising the mobile phone number the system will automatically purchase the ticket and send an mTicket by SMS.
Ken Brown from Nexus said: “The mobile ticketing system will improve service and the delivery of information for everyday public transport users. The costs we are going to save with the new mTicketing system will be significant and will enable us to further invest in infrastructure. I can’t wait for the system to go live.”
Payment is made using credit and debit cards, which are stored using MPP GlobaleWallet technology. If users are buying a ticket for the first time, a WAP page is automatically loaded onto their mobile phone and, like a mini-web page, enables users to securely add credit card information in order to activate their eWallet. The mTicket, delivered by SMS, cannot be forwarded by users and is easily verified by ticket inspectors on trains, trams and buses. Timetable, route and fare information is delivered to their email account for future use using MPP Global’s txt2mail technology.
Paul Johnson, MD atMPP Global says: “MPP Globalwas the first UK company to carry out real-time mCommerce transactions at the beginning of 2000. It has taken a while for general mCommerce adoption to increase outside of ring tones and logos. Now that it has, we are naturally delighted to be at the forefront of this technology and providing our products to Ticket Mobility and Nexus”.
To try the service and see ‘Ticket Mobility’ in action for your self simply text Nexus to 82540.