Renegade Ducati Revs Up With Range Of SMS Applications From MPP Global

MPP Global Posted by MPP Global on Tuesday, 13 August 2002

Super Bike fans are now able to keep up to date with the latest developments via text and audio alerts.

Super Bike team Renegade Ducati will become the first team in the country to allow its fans to keep up to date with the very latest developments inside the sport via text messages and audio services. The service is the first of many to be introduced by Renegade as they grasp the applications afforded by MPP Global.

Through the service, fans will be kept up to date with vital Super Bike stories before they break in the media, direct from their journalist at practice, qualifying and on race day. The audio service enables fans of riders Shane ‘Shakey’ Byrne and Michael Rutter to listen to insights via a telephone call. Fans are alerted to new audio information from the riders via text message (which is charged to their mobile phone bill using reverse billing SMS). This service covers personal and frank insights from the riders at race weekends and during the week and offers subscribers a unique way to get closer to the team. The service can be found at

The service also offers a text-based competition, which will delight fans of the team; meeting the riders and team, following a race from the garage and hospitality and a pillion ride with riders Shane or Michael. The interactive SMS quiz was the developed and launched by MPP Global in just 3 days.

Renegade Ducati Commercial Director Neil Ouzman commented, “I think that from a fans point of view this is a great new way to receive the latest team and British Super Bike news. Renegade are very pleased to be the first team to use mobile technology in this way and look forward to introducing MPP Global’s new and innovative mobile products to enhance the all round experience for our fans.”

SMS text messaging has seen tremendous growth with June 2002 showing the daily rate almost triple over a two-year period, Britons now send 45 million text messages each day across the four UK GSM network operators compared to just over 32 million sent in June 2001.

Mobile service provider MPP Global provides all services.