ToffeeTXT Launched With Everton Football Club

MPP Global Posted by MPP Global on Wednesday, 01 October 2003

Everton Football Club has teamed up with MPP Global to provide Evertonians with all the latest club and team news direct to their mobile phones. Using MPP Global’s innovative SMS Content Delivery Platform, the brand new ToffeeTXT service is able to compose and send SMS text messages to supporters wherever they may be in the world.

The platform is able to generate both online and offline revenue; via the sale of Service Credits, which are redeemed each time an alert is received, and subscription via premium rate interactive phone calls. The service even has an auto-update feature that will automatically purchase additional service credits when fans are running low – so that they never miss a vital snippet of club news.

ToffeeTXT will allow fans to be sent text messages of team and transfer news before anyone else; goals as they happen; scores and scorers. It will include the sale of Everton Football Club branded ringtones including Z-cars and If Y’ Know Your History, plus there’s a chance to give your mobile a great new look with an exclusive range of personalised Everton logos.

Mark Rowan, Communications Officer at Everton Football Club said: “This is a fantastic opportunity for every Everton fan to be kept informed of exactly what is happening at Goodison Park. Regardless of the mobile network operator or country of residence, Evertonians can pick up information direct from Bellefield, David Moyes’ post match quotes minutes after the final whistle or be the first to know when Wayne Rooney has scored another wonder goal.”

Paul Johnson, Business Development Director at MPP Global commented: “The really good thing about MPP Global’s SMS Content Delivery Platform is the ease by which we can set up and modify SMS categories and how simple it is to use. The MPP Global system allows us to compose messages and send them to the right subscribers at the right time. We know each time we do, that our subscriber will be happy and additional revenue is generated for the Club using MPP Global’s electronic wallet and micro-payment technology.”

UK fans can sign up for “ToffeeTXT” by sending the text message ‘EFC ON’ to the mobile number 82540. International users can register online at the Everton website, Alerts cost no more than 25p and fans can unsubscribe at any time by texting ‘EFC OFF’ to 82540. ToffeeTXT can be found at