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Posts By: Ana Lobb
World Publishing Expo Free Pass & Converting Anonymous Users to Paid Customers – What’s Not to Love?
With only 3 months to go, plans are already underway for our annual trip to the WAN-IFRA World Publishing Expo. This year I look forward to meeting both familiar faces,...
Freemium vs Metered Paywalls: Which Model Suits Your Business?
Recent research conducted by MPP Global found that publishers are still wrestling with the idea of which business model is ‘right’ – what content should promote brand awareness, what to...
Reinventing the Paywall with Data-Driven Metering
As we embrace a continually evolving era of new technology, organizations are debating how to relate to and acquire customers in an entirely new world. For those in media and...
56 years ago