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Posts By: Ana Lobb

Posted by Ana Lobb on Thursday, 07 May 2015

Freemium vs Metered Paywalls: Which Model Suits Your Business?

Recent research conducted by MPP Global found that publishers are still wrestling with the idea of which business model is ‘right’ – what content should promote brand awareness, what to...

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Posted by Ana Lobb on Thursday, 12 March 2015

Reinventing the Paywall with Data-Driven Metering

As we embrace a continually evolving era of new technology, organizations are debating how to relate to and acquire customers in an entirely new world. For those in media and...

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