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Posts By: Scott O'Neill

Posted by Scott O'Neill on Wednesday, 05 April 2017

SPORTELAmerica: What can Sports Bodies Learn from the TV Industry?

Having just returned from SPORTELAmerica, it has become clear that the sports industry is rapidly evolving and that fan engagement is a top initiative for sports brands. Many discussions involved...

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Posted by Scott O'Neill on Thursday, 23 March 2017

Is Retail Subscription the Next Channel for Your Business?

The retail industry is one of the biggest targets for disruption, with major online companies constantly trying to create new and improved shopping channels for consumers. Right now, retail subscription...

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Posted by Scott O'Neill on Monday, 20 February 2017

Growing Shopper Loyalty: From Personalization to Retention

Is growing customer loyalty part of your strategy? Retailers understand that consumers are shopping more than ever. However, the ways in which they are purchasing and engaging with items and...

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Posted by Scott O'Neill on Thursday, 09 February 2017

Sports Brands: Optimizing the Fan Lifecycle

What do sports fans want from digital? Fans now demand more from their favorite sport and team. Outside of competitions, they now expect to be able to engage with their...

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Posted by Scott O'Neill on Tuesday, 10 January 2017

What Should Retailers be doing Differently for 2017?

Did the Christmas period deliver the results you wanted? Was Black Friday as successful as retailers expected? With speculation before the event that Black Friday was losing its steam, as...

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