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Posts By: Scott O'Neill

Posted by Scott O'Neill on Monday, 11 April 2016

Subscription Management, Identity & Billing in One Platform

In recent months we have seen and spoken to many of the leading publishers around the globe about their next steps in digital. Many spoke of their plans relating to...

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Posted by Scott O'Neill on Monday, 08 February 2016

Customer Acquisition: What’s Best for the Reader is Best for You

Paid content is no longer a dream, ROI’s have been realized, and digital products are bolstering profits for many publishers globally. Conversely, consumers are increasingly willing to pay for quality,...

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Posted by Scott O'Neill on Tuesday, 01 December 2015

Ad Blocking for Publishing: How to Really Interpret the Recent Hype?

Like you, we’ve sat back over the past few weeks listening to how the publishing industry interprets the recent buzz around ad blockers. By now we’re all aware of what...

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Posted by Scott O'Neill on Monday, 16 November 2015

Actionable Data: 8 Metrics Which Fuel Digital Content Growth

Let’s get the clichés and buzzwords out of the way, data is arguably becoming the new currency for publishers across the globe, as data should inform the strategy in order...

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Posted by Scott O'Neill on Wednesday, 21 October 2015

Cablefax TV Innovation Summit: How are Skinny Bundles Changing the Video Content Industry?

Following the Cablefax TV Innovation Summit, where MPP Global’s CEO spoke on the OTT, TVE and Skinny Bundles panel, Scott O’Neill discusses how the TV industry is evolving and the...

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