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Posts Categorized: Publishing & Media

Posted by MPP Global on Wednesday, 06 June 2018

Audience Growth & Impact Measurement are Top Priorities for Senior Media Leaders

According to a recent survey from MetricShift, part of the MediaShift media and technology analysis network, audience growth is the top priority for senior media leaders, followed closely by impact...

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Posted by Paul Herron on Thursday, 17 May 2018

The Four Cs to Building a Digital Audience

Hooks are used to hang a coat in the winter, catch a fish in the summer, or dock a boat in the fall. But, for digital media organizations today, one...

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Posted by Ana Lobb on Friday, 02 March 2018

How Publishers Can Turn Video into Revenue

One of 2017’s biggest themes in the online publishing world was the ‘pivot to video’ as several large publishers let their writing teams go and stressed that video was the...

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Posted by MPP Global on Wednesday, 06 December 2017

The Heavy Burden of Security & Compliance and 5 Digital Strategy Tips to Consider

In today’s digital world, we hear a lot about personalization, optimization and customer experience. These are the marketing benchmarks that digital businesses aim high for to continue engaging, acquiring and...

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Posted by Ana Lobb on Friday, 08 September 2017

Publishers Need to Innovate to Overcome Print and Ad Decline

For every £150 newspapers lose in print revenue, they gain only £5 on the digital side[1]. It’s a sobering statistic that highlights how far publishers still must go to secure...

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