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Posts Tagged: consumer data

Posted by Chris Welsh on Thursday, 27 August 2015

How to Use Consumer Data to Generate Advanced User Profiles

The consumption of video content is rapidly changing with the emergence of new technologies, streaming services and the continued growth of mobile devices, leading content owners to adapt quickly and...

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Posted by Ana Lobb on Thursday, 30 July 2015

World Publishing Expo Free Pass & Converting Anonymous Users to Paid Customers – What’s Not to Love?

With only 3 months to go, plans are already underway for our annual trip to the WAN-IFRA World Publishing Expo. This year I look forward to meeting both familiar faces,...

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Posted by Julian Morelis on Tuesday, 02 June 2015

Using Social to Improve Customer Experience

We have seen more and more consumers accessing their content online, so much so that digital monetization strategies are key in media and entertainment companies. With this in mind, consumers...

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Posted by Ana Lobb on Thursday, 12 March 2015

Reinventing the Paywall with Data-Driven Metering

As we embrace a continually evolving era of new technology, organizations are debating how to relate to and acquire customers in an entirely new world. For those in media and...

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Posted by MPP Global on Friday, 06 June 2014

MPP Global Jets Off To San Francisco For 2014 TV Of Tomorrow Show

The annual TV Of Tomorrow (TVOT) show will return to San Francisco next week (June 10 – June 11), with innovators and thought leaders from some of the world’s biggest...

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