Millennials: Catching the New Wave of Viewers
MPP Global discusses the latest insights, strategies and proven tactics on how to reach, engage and influence Millennials across different media. Whether it's online, on mobile or on television, we can teach you how to increase engagement with the elusive digital native.
What You'll Learn in This Webinar
Viewing Habits of "the Ultra-Connected Generation"
Keeping to the TV schedule no longer enters the mind of Millennials. Instead, this generation of digital natives are "cord-shaving" and are watching the content they want, where and when they want to watch it, on their choice of device.
Business Model Innovation for Millennials
With viewing habits evolving the TV industry, entertainment companies look to new business models to monetise their content and reach the millennial audience. The Connected TV, mobile devices, OTT and VOD services have opened up new opportunities and new ways to consume video content with millennials already opting for these models.
How to Attract Digital Natives
Possessing the tools that attract these digital natives is crucial for TV and entertainment organizations. More and more millennials are drawn in by digital only subscriptions and companies can entice these consumers with promotions, incentives and free trials.
Using New Technology to Reach Millennials
Content is being discovered and consumed differently by millennials. Advancements in technology and service options, such as bundling and unbundling, enable organisations to present the new wave of viewers with more availability to the content they want.