Pricing for Success: Innovative Business Models for OTT
With the OTT market reaching $237 billion in 2014, TV operators should consider how they can tap into this growing market with flexible pricing packages and quality content. In the webinar we discuss how content owners can offer different price points to attract new customers, retain current customers and drive revenues.
What You'll Learn in This Webinar
The Changing Consumer
Simply watching linear TV is no longer the only option for the modern consumer. Instead, consumers are ditching traditional subscriptions and embracing digital content across a range of devices and services.
Current OTT Pricing Models
Operators and broadcasters can select a platform which not only meets the demands of the market but also offers a sustainable revenue stream. Explore the different VOD models and understand the range of benefits on offer.
Emerging Pricing Models
The advancements in technology have paved the way for how consumers can purchase digital content. Targeting and providing your audience with the pricing models they want, from skinny packages to device bundles, ensures you are offering a service designed for your consumers.
Best Practice OTT Services
Understanding consumer demands and offering pricing packages which suit their habits has been successful for a range of operators. Learn how we helped Sky pioneer their latest OTT platform, NOW TV.