MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts By: Sian Ciabattoni

Posted by Sian Ciabattoni on Tuesday, 18 January 2022

5 OTT Predictions for 2022: Revenue Expansion Through Data Driven Engagement Strategies

As the OTT market continues to erupt and cord-cutting persists, it’s hard to envision any scenario where market growth slows, as the pandemic continues to accelerate the adoption of new...

Posted by Sian Ciabattoni on Tuesday, 15 September 2020

8 Key Strategies to Maximise Fan Engagement for Sports OTT Providers

Sports are back in a big way – the rules are different, but fans, teams, and OTT providers are rising to the challenge. There’s a huge demand for content and those same fans...

Posted by Sian Ciabattoni on Wednesday, 27 February 2019

How Europe’s Top Football Clubs Are Driving Fan Engagement with Pre-Season Live Streaming

What You’ll Learn: Find out how some of the top football clubs around Europe are working with MPP Global to use live pre-season football to drive up fan engagement and...

Posted by Sian Ciabattoni on Thursday, 14 February 2019

7 Predictions for TV & Sport OTT in 2019

What You’ll Learn: We give our top predictions for the TV & Sport OTT industries in 2019, including the increasingly competitive landscape, streaming service diversification and rapid growth for vMVPDs....

Posted by Sian Ciabattoni on Thursday, 06 December 2018

The Importance of Internationalisation for Sports Brands

What You’ll Learn: Why sports brands with an eye on a global audience need to work hard to localise their service and payments to ensure the best possible experience for...

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