How To Avoid “Subscriber Spinning” & Churn In OTT
The emergence of new OTT competitors with strong content catalogues is triggering a new consumer behaviour: subscribers are spinning from one SVOD OTT to another. The reasons might be varied: the attraction of the latest big release; the curiosity to explore alternative libraries; or, in case of live sport OTTs, the need to get the best events of a season. While new D2C services are being launched, recent studies show there is a market saturation for SVOD stacking. Without any bundling options at hand to boost customer retention in most cases, the dilemma affects even Pay TV providers as they move to OTT Pay TV (vMVPDs) offerings.
- What are the characteristics of subscriber behaviour in Latin America?
- What are the best strategies to keep subscribers loyal throughout the year?
- Is it possible to avoid the “seasonal effect” for hit series and sports leagues?
- How to identify risky subscribers to prevent churn and boost customer retention?
Virtual event speakers:
Ramón García Calderón – Director de Marketing y Customer Service – Blim
José L. Kruyff – SVP, Broadcast/OTT Americas – MPP Global
Max Castro – Latam Region Manager – Crunchyroll
Carlos Hulett Guinand – Ceo And Founder – VIVOplay
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