Acquisition & Conversion
Boost Subscriber Acquisition with Targeted Campaigns & Promotions
Attract, Engage & Convert
Craft Targeted Campaigns
Create compelling marketing campaigns to increase engagement and convert users into paying subscribers.
Deploy Promotions Rapidly
Encourage audiences to convert with various offers, discounts, trials & gifts, and distribute with voucher codes.
Maximize First-party Data
Optimize campaign performance and reduce reliance on 3rd-party data by incentivizing users to part with data.
Easily Evaluate Performance
Analyse campaign performance & ROI with real-time dashboards, reports & data lake to inform future strategy.
Drive Subscriber Acquisition with Targeted Campaigns
Attract and engage customers with highly targeted, data-led marketing campaigns to encourage users to convert into paying subscribers. Experiment and innovate at every stage of the subscriber acquisition journey and develop sustainable, recurring revenue streams.
- Data-led Marketing – Leverage insight from eSuite’s data lake and 3rd party platforms to enrich and inform campaigns
- Tailor Campaigns – Differentiate and personalize messaging, packaging and pricing to various audiences, globally
- Incentivize Effectively – Encourage users to engage and convert with a range of offers, gifts, discounts and trials
- Collaborate Strategically– Form strategic partnerships with complementary brands to collaborate on campaigns and promotions
Incentivize & Reward with Offers, Vouchers & Trials
Increase conversion rates by more than 50%* and boost CLTV by incentivizing & rewarding users with a series of targeted promotions. Build, launch and distribute campaigns quickly and easily, and get to market in a matter of minutes.
- Experiment with Promotions – Launch a variety of incentives, from free trials (with or without payment details), to percentage discounts, low start offers and gifts
- Distribute with Voucher Codes – Create and circulate voucher codes across various online and offline channels and redeem in a matter of seconds
- Limit Usage & Create Urgency – Generate demand by configuring offers for individual or mass use, new vs existing subscribers, limiting quantity or redemption time
- Encourage Cross-channel Engagement – Enable customers to access your content across channels by granting complementary entitlements or credits – for example print subscribers gaining access to digital
Create Value Exchanges for First-party Data
Increase campaign performance by more than 15%* by incrementally collecting first-party data in exchange for incentives, to personalize packages & offers. Leverage this data to enrich the wider ecosystem such as advertising & email services and reduce the reliance of 3rd party cookies.
- Progressively Profile – Gradually enrich customer profiles by capturing bite-size additional data on new subscribers to optimize conversion
- Tailor Up/Cross-sell Products – Leverage first-party data to offer tailored additional products & services down the line
- Personalize Content & Experience Optimize user experience with first-party data to increase conversion opportunities
- Boost Relevancy for Advertising – Utilize first-party data to optimize ad revenues and reduce the impact of 3rd party cookie deprecation
Measure & Optimize Campaign Performance
Eliminate guesswork and enable marketing teams to measure effectiveness of subscription marketing campaigns. Easily demonstrate ROI for marketing efforts, share with stakeholders and utilize the data lake to ingest into 3rd party platforms to centralise data from multiple sources.
- Real-time Analytics – Gain instant access to results at your fingertips to ascertain marketing campaign performance & ROI
- Deep-dive Reports – Run comprehensive reports and share with relevant stakeholders when & how they prefer
- Data Lake Querying – Get to the source of the data to really interrogate performance and analyse specific use cases
- Export & Merge Data – Ingest and merge your subscription business data with other platforms in your tech stack for a centralized view
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Everything You Need to Develop a Successful Paid Content Strategy
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McClatchy, owner of media companies across 14 states, has selected MPP Global to support its digital initiatives with intelligent technology to drive audience engagement turning casual consumers into paid subscribers. McClatchy has launched 29...
We look forward to continuing to work closely with MPP Global on this project as we implement eSuite and enhance the audience experience across our publications. The functionality available in eSuite allows us to better manage, adapt to, and address consumers’ habits and market conditions while they are engaged with our products.