Retention & Recovery
Subscriber Retention & Churn Management Software
Predict, Retain & Win-Back
Minimize customer subscription churn using predictive analytics, retry rules and automatic card updating
Automated and intelligent audience recycling technology, with minimal resource investment and success-based pricing
Retain and win-back using personalized marketing campaigns, leveraging real-time overlays to display unique voucher codes, discounts & offers
Comprehensive reports to provide statistics and analysis on the effectiveness of personalized marketing campaigns over a specific time period
Subscriber Retention & Churn Management
The Retention & Recovery module provides a range of configurable features that minimizes customer churn and boosts existing customer revenues. Card expiry date validation validates the expiry date for the renewal cycle on a successful subscription renewal event. Automatic account updating ensures the most current card information is used during authorization attempts, preventing involuntary churn and optimizing life time value. Early pre-renewal authorization attempts the authorization before the renewal date, offers the option to cancel or complete transaction and provides a window of opportunity to receive new card information from the subscriber. Finally, retry rules offer multi-layered time-based retry rules, which are configurable on an individual subscription or global basis.
Customer Recovery & Win-Back Initiatives
Customer recovery is a fully managed authorization recycling function. It initiates payment retries following a transaction-specific, optimized pattern. If the transaction attempts become exhausted a win-back campaign process can provide discounts to lapsed customers. The Recovery process includes intelligent authorization recycling where subscribers and profiled, determining the most likely retry sequence to yield an approval, which boosts approval rates, minimizes attrition and maximizes revenue.
Win-back campaigns can then be launched to automatically request the customer to update their card information or leverage voucher codes, discounts and offers to drive win-back rates.
Personalized Retention Campaigns
Retain subscribers by upselling additional products or offering those on the verge of leaving the ability to switch subscription. Even at the point of exiting the page, launch exit-intent overlays with offers & discounts, or send real-time affinity-based communications to win-back any lost custom.
Configuring your subscriber retention campaigns are easy with Experience Optimization in eSuite.
Predictive Churn & Product Packaging
eSuite employs Machine Learning techniques which aids our clients by understanding consumer behaviors to generate highly accurate reports of consumers who are most at risk of canceling their subscription.
Machine Learning is also employed to analyse the historical data of existing customers to understand at which stage of the journey they purchased and which product/service they are most likely to purchase based on previous behavior and profiling.
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See how we helped
McClatchy, owner of media companies across 14 states, has selected MPP Global to support its digital initiatives with intelligent technology to drive audience engagement turning casual consumers into paid subscribers. McClatchy has launched 29...
We look forward to continuing to work closely with MPP Global on this project as we implement eSuite and enhance the audience experience across our publications. The functionality available in eSuite allows us to better manage, adapt to, and address consumers’ habits and market conditions while they are engaged with our products.