Smart Data Live
MPP Global is attending Smart Data Live on 18 February.
Taking place in London, the forum provides publishing professionals with insight, ideas and direction on how multi-platform media companies can turn valuable audience information and subscription data into smart, actionable data.
Over the course of the half-day event, speakers will address key topics, including personalisation and the 360* customer view, commercial opportunities through data and using data as a key driver of content creation and enrichment. This is the ideal event to understand how media companies can use data from their newspaper subscriptions, magazine subscriptions and digital content to drive business decisions, strategy and content monetisation opportunities.
Join our VP of Publishing, Ben Catterall at Smart Data Live and find out how data provides a whole host of opportunities for media companies.