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Download the hayu Case Study
A diverse, three-pronged subscription strategy to maximise reach, cut acquisition costs and increase retention rates.
Flexibility, agility and a suite of powerful subscription features have enabled hayu to develop a three-pronged subscription model, expand to 27 territories, reduce cost per acquisition and minimise involuntary churn – all without the need for expensive, bespoke development.
hayu’s rapid growth is a masterclass in generating recurring revenue by:
- Driving subscriber acquisition with the flexibility to experiment with various offers and trials
- Maximising reach through various channels to market including d2c, partnerships and b2b
- Expanding internationally and localising payments, pricing, and propositions
- Optimising retention rates through sophisticated payment windows and intelligent retries
- Eliminating custom development using specialist technology to reduce CPA and increase LTV
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“
Without eSuite, we were bound by bespoke development for every promotion, every payment integration etc. That would have slowed us down and added costs. One of the benefits of eSuite is that it certainly does what it says on the tin. You can trust in the product. It delivers and has really become a core part of our technical infrastructure.
”
Hendrik McDermott
Managing Director, hayu