MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts By: James Vallance

Posted by James Vallance on Tuesday, 07 December 2021

Why Subscriber Offboarding is Equally Important as Onboarding

Last month, NeimanLab, published results from a survey uncovering key reasons why customers voluntarily cancel their subscriptions. A key finding from this data, which consisted of 503 responses, was the...

Posted by James Vallance on Monday, 20 September 2021

Why In-App Purchases Will Make Your Subscription Revenues Soar

In-App Purchase Revenue Opportunities for Media Within media, App Stores such as Apple’s iTunes and Google Play enable brands to accept recurring and one-time purchases for content, known as In-App...

Posted by James Vallance on Tuesday, 15 December 2020

New Methods Publishers and OTT Providers Can Use to Acquire Customers in the Festive Period

Introduction The Christmas and Holiday season in 2020 is demonstrating some shifts in consumer gifting patterns. Shoppers are spending earlier and seeking alternatives to traditional gifts as supply and delivery...

Posted by James Vallance on Friday, 22 March 2019

eSuite Feature Focus – Centralize Your Product Management with Carts & Bundles

Welcome to eSuite Feature Focus, a new series of blogs covering some of the most important tools eSuite has on offer to provide media organizations with the freedom to deploy...

Posted by James Vallance on Tuesday, 28 August 2018

eSuite Product Update | August 2018

The latest key developments from eSuite, the world’s smartest subscription & billing platform. Get the scoop on the latest with eSuite! We’ve been working on some huge projects and initiatives...

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