MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts By: Julian Morelis

Posted by Julian Morelis on Thursday, 09 April 2020

Significant Growth Trends in Media Amidst COVID-19

As COVID-19 forces more and more countries into isolation, social distancing and challenging economic conditions, MPP Global has observed a significant change in the number of consumers subscribing to digital media services. Nobody knows how permanent these changes will be, but we can take these insights and use them...

Posted by Julian Morelis on Tuesday, 12 June 2018

Increase Memberships by Personalising Your Customer Sign-Up Journey

What You’ll Learn: Find out why personalising your sign-up journey is an integral part of any successful member conversion strategy and view an example of a recommended sign-up process in...

Posted by Julian Morelis on Friday, 20 April 2018

How to Acquire and Keep Gym Members

How to acquire more gym members…..and keep the ones you’ve got….. According to the most recent State of the UK Fitness Industry Report (1), there are over 9.7 million fitness...

Posted by Julian Morelis on Monday, 05 February 2018

Is Amazon’s Subscribe & Save the Future of Grocery Shopping?

The internet is changing the way we do grocery shopping, with global online retail sales predicted to reach $27 trillion by 2020 [1]. The convenience of not having to venture into busy supermarkets is certainly a major selling...

Posted by Julian Morelis on Thursday, 25 January 2018

Consumer Packaged Goods in an Era of eCommerce and Frictionless Markets

How will retail become frictionless?  Direct to consumer (D2C) eCommerce is on the rise as manufacturers experience the vast benefits of bypassing the retailer. This year, it is predicted that there...

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