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How McClatchy is Transforming to a Digital First Publisher with New Technology and Subscription Management
An exclusive case study with McClatchy and MPP Global to learn how their partnership continues McClatchy’s digital-first focus.
Like many legacy publishers, the 160-year-old McClatchy (NYSE: MNI), which operates media companies in 29 U.S. markets in 14 states, is doing a major transformation, moving aggressively over the last several years to become a digital-first company.
Working with MPP Global, McClatchy has access to eSuite, an advanced e-commerce and subscription management platform that supports McClatchy’s digital initiatives and goals to develop more meaningful relationships with its readers.
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eSuite enables us to engage with our audience in an entirely new way. The micropayment model provides us with a more effective way of drawing in casual readers, enabling us to monetise all segments of our audience. Our readers spend more time with us each visit, they are coming back more often, read more content and are more engaged.
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We are pleased to be working with experts in the field of monetising digital content. MPP Global’s innovative and flexible CRM and eCommerce platform enables dmg media to power the next generation of customer experience and react quickly to market changes.
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