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Posts Categorized: eCommerce
Why Subscriber Offboarding is Equally Important as Onboarding
Last month, NeimanLab, published results from a survey uncovering key reasons why customers voluntarily cancel their subscriptions. A key finding from this data, which consisted of 503 responses, was the...
Why In-App Purchases Will Make Your Subscription Revenues Soar
In-App Purchase Revenue Opportunities for Media Within media, App Stores such as Apple’s iTunes and Google Play enable brands to accept recurring and one-time purchases for content, known as In-App...
Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?
For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...
Digital Transformation: Giving Members What They Want, How They Want It
What You’ll Learn: Today’s membership organizations need to take advantage of the opportunities offered by digital transformation technologies to disrupt before they become disrupted. Read on to find out more...
7 Website Conversion Hacks You Can’t Afford to Ignore
What You’ll Learn: Find out how you can improve your conversion rate by making seven simple changes to your website. Your website is just one of around 1.5 billion live sites on the...
