MPP Global has been acquired by Aptitude Software, the specialist provider of subscription & finance solutions. We have now merged brands and migrated our website to Aptitude Software.

Posts Categorized: Media

Posted by Paul Ojuederie on Friday, 11 February 2022

AVOD, SVOD, TVOD or Hybrid – Comparing OTT Revenue Models

AVOD, SVOD, or TVOD? The hottest question for any media business venturing into the wonderful world of streaming. There’s a lot to consider before deciding whether you choose Subscription Video...

Posted by James Vallance on Tuesday, 07 December 2021

Why Subscriber Offboarding is Equally Important as Onboarding

Last month, NeimanLab, published results from a survey uncovering key reasons why customers voluntarily cancel their subscriptions. A key finding from this data, which consisted of 503 responses, was the...

Posted by James Vallance on Monday, 20 September 2021

Why In-App Purchases Will Make Your Subscription Revenues Soar

In-App Purchase Revenue Opportunities for Media Within media, App Stores such as Apple’s iTunes and Google Play enable brands to accept recurring and one-time purchases for content, known as In-App...

Posted by Shane Webster on Monday, 04 January 2021

7 Publishing Trends & Predictions for 2021: The Race for Reader Revenue Accelerates

2020 is a year many of us may wish to forget! However, what a year it has been for accelerating innovation and digital transformation in the newspaper & magazine sector....

Posted by MPP Global on Tuesday, 20 October 2020

Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?

For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...

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