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Posts Categorized: Media
Helping Media Companies Defend Against Churn And Revenue Loss Post-COVID-19
In our final blog in this series assessing the impact of COVID-19 of the media subscription industry, we tackle the question, “What will happen to subscriber growth rates after COVID-19...
What Our Clients Are Saying About The Growth Of Media Subscriptions During The Pandemic
This blog is part three of a four-part blog series covering the impact of COVID-19 on the media industry where we have unpacked the reasons behind the sudden growth in...
Significant Shift in Apples 30% App Store Fees
Last week Apple Inc took the industry by surprise and relaxed its controversial policy that took a 30% cut of payments from digital content sold via in-app purchases from OTT,...
Significant Growth Trends in Media Amidst COVID-19
As COVID-19 forces more and more countries into isolation, social distancing and challenging economic conditions, MPP Global has observed a significant change in the number of consumers subscribing to digital media services. Nobody knows how permanent these changes will be, but we can take these insights and use them...
7 Concepts Media Organizations Can Adopt to Overcome Challenging Global Circumstances
The present global crisis has introduced new challenges for publishers, OTT and Sports providers. Organizations are revisiting their marketing tactics to continue providing a great service to their customers whilst securing their business and protecting their colleagues and their families. The situation for subscribers is also diverse and complicated...
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2 days ago