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Posts Categorized: News
Why In-App Purchases Will Make Your Subscription Revenues Soar
In-App Purchase Revenue Opportunities for Media Within media, App Stores such as Apple’s iTunes and Google Play enable brands to accept recurring and one-time purchases for content, known as In-App...
Why Publishers Must Put Subscription Management at the Heart of First-party Data Strategies
It might seem counter-intuitive to focus on subscription management in the context of the death of third-party cookies’ impact on the publishing industry. There is, however, very good reason to...
Competition and Partnerships intensify
Introduction The number of OTT services available to subscribers is continuing to grow. More and more content producers are turning to D2C (Direct to Consumer) models to maximize their revenues and retain control over rights...
Service Stacking is Driving Revenue
Service Stacking – Before the pandemic To claim that service stacking is a phenomenon brought on by the global pandemic would be false. By the third quarter of 2019, service...
10 Pricing Strategies to Drive Revenue Growth
Introduction Customer Lifetime Value is an important commercial metric. It indicates, in simple terms, the value the customer over the course of their subscriber lifetime. 60% of publishers in the...
How Media Companies Can Drive Subscriber Acquisition During Black Friday and Holiday Sales
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Proud to announce we won the award for the best Medium Tech Company at the @ProlificNorth Tech Awards last night! O… https://t.co/MCRRGwa6zZ
3 days ago