Posts Categorized: Publishing

Posted by MPP Global on Tuesday, 09 March 2021

What can the OTT and Publishing sectors learn from each other in terms of acquisition?

There is a lot that the OTT and Publishing industries can learn from each other in terms of acquisition strategies, that with a bit of adaptation, could result in improved...

Posted by Shane Webster on Monday, 04 January 2021

7 Publishing Trends & Predictions for 2021: The Race for Reader Revenue Accelerates

2020 is a year many of us may wish to forget! However, what a year it has been for accelerating innovation and digital transformation in the newspaper & magazine sector....

Posted by MPP Global on Tuesday, 20 October 2020

Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?

For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...

Posted by Hideki Uematsu on Wednesday, 09 September 2020

A conversation with Japan’s Yomiuri Shimbun

The Japan News is an English-language daily published by The Yomiuri Shimbun, the leading Japanese newspaper with the largest circulation in the world.   Launched in 1955, the English paper was...

Posted by MPP Global on Monday, 04 May 2020

Helping Media Companies Defend Against Churn And Revenue Loss Post-COVID-19

In our final blog in this series assessing the impact of COVID-19 of the media subscription industry, we tackle the question, “What will happen to subscriber growth rates after COVID-19...

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