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Posts Categorized: Publishing

Posted by MPP Global on Monday, 21 October 2019

IFRA World Publishing Expo 2019 Round-Up: Time for Publishers to Think Reader First?

IFRA World Publishing Expo is one of the world’s most influential publishing shows and took place in Berlin this month.  MPP Global’s publishing specialists were at IFRA and DCX, speaking to hundreds of delegates across the expo while Ana...

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Posted by MPP Global on Thursday, 10 October 2019

Black Friday Strategies for Subscription Media Companies

In the world of retail, Black Friday has been a hugely important date in the calendar since the 1950s, with the first day after Thanksgiving signifying the start of the...

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Posted by MPP Global on Friday, 04 October 2019

The Irish Times – A Conversation with Cliona Mooney, Head of Subscriptions & Reader Insights

What You’ll Learn: The Irish Times is a 160-year-old media organization based in Dublin, Ireland. The organization publishes a printed newspaper six days a week, Monday to Saturday, and operates...

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Posted by Paul Herron on Friday, 21 June 2019

4 Key Takeaways From INMA World Congress of News Media in New York

What You’ll Learn: Find out about MPP Global’s key news and takeaways from INMA World Congress from Paul Herron, VP, Publishing, North America, including the rise of audio content, creating...

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Posted by MPP Global on Friday, 31 May 2019

How to Boost Your Subscriber Aquisition with Free Trials

When offering a media service or product that you want your customers to pay for, there’s lots of factors to take into consideration, but one of the most crucial is how you price and then display this...

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