Posts Categorized: Publishing

Posted by James Vallance on Monday, 20 September 2021

Why In-App Purchases Will Make Your Subscription Revenues Soar

In-App Purchase Revenue Opportunities for Media Within media, App Stores such as Apple’s iTunes and Google Play enable brands to accept recurring and one-time purchases for content, known as In-App...

Posted by MPP Global on Tuesday, 09 March 2021

What can the OTT and Publishing sectors learn from each other in terms of acquisition?

There is a lot that the OTT and Publishing industries can learn from each other in terms of acquisition strategies, that with a bit of adaptation, could result in improved...

Posted by Shane Webster on Monday, 04 January 2021

7 Publishing Trends & Predictions for 2021: The Race for Reader Revenue Accelerates

2020 is a year many of us may wish to forget! However, what a year it has been for accelerating innovation and digital transformation in the newspaper & magazine sector....

Posted by MPP Global on Tuesday, 20 October 2020

Black Friday 2020: How Will The Pandemic Affect The Way Media Companies Attract New Customers?

For every publisher or OTT service, Black Friday is a huge opportunity to entice new subscribers with tantalizing offers and discount plans – and this year the stakes are higher...

Posted by Hideki Uematsu on Wednesday, 09 September 2020

A conversation with Japan’s Yomiuri Shimbun

The Japan News is an English-language daily published by The Yomiuri Shimbun, the leading Japanese newspaper with the largest circulation in the world.   Launched in 1955, the English paper was...

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