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Posts Categorized: Publishing
5 Publishing Predictions for 2022: An Opportunity to Drive Deeper Reader Relationships
The acceleration toward direct-to-consumer reader revenues remains unchanged and will continue to be a strategic priority for publishers throughout 2022. While business models continue to evolve this year – as...
Why Subscriber Offboarding is Equally Important as Onboarding
Last month, NeimanLab, published results from a survey uncovering key reasons why customers voluntarily cancel their subscriptions. A key finding from this data, which consisted of 503 responses, was the...
Why In-App Purchases Will Make Your Subscription Revenues Soar
In-App Purchase Revenue Opportunities for Media Within media, App Stores such as Apple’s iTunes and Google Play enable brands to accept recurring and one-time purchases for content, known as In-App...
What can the OTT and Publishing sectors learn from each other in terms of acquisition?
There is a lot that the OTT and Publishing industries can learn from each other in terms of acquisition strategies, that with a bit of adaptation, could result in improved...
7 Publishing Trends & Predictions for 2021: The Race for Reader Revenue Accelerates
2020 is a year many of us may wish to forget! However, what a year it has been for accelerating innovation and digital transformation in the newspaper & magazine sector....
