Posts Categorized: Publishing

Posted by MPP Global on Wednesday, 09 September 2020

A conversation with Japan’s Yomiuri Shimbun

The Japan News is an English-language daily published by The Yomiuri Shimbun, the leading Japanese newspaper with the largest circulation in the world.   Launched in 1955, the English paper was...

Posted by MPP Global on Monday, 04 May 2020

Helping Media Companies Defend Against Churn And Revenue Loss Post-COVID-19

In our final blog in this series assessing the impact of COVID-19 of the media subscription industry, we tackle the question, “What will happen to subscriber growth rates after COVID-19...

Posted by Ian Gray on Tuesday, 21 April 2020

Build or Buy – Industry Observations from Head of Global Channel & Strategic Alliances

About to celebrate 5 years in the industry and then this! My observations on the dynamic industry we serve and why things, for some, may never be the same again....

Posted by Julian Morelis on Thursday, 09 April 2020

Significant Growth Trends in Media Amidst COVID-19

As COVID-19 forces more and more countries into isolation, social distancing and challenging economic conditions, MPP Global has observed a significant change in the number of consumers subscribing to digital media services. Nobody knows how permanent these changes will be, but we can take these insights and use them...

Posted by MPP Global on Thursday, 26 March 2020

7 Concepts Media Organizations Can Adopt to Overcome Challenging Global Circumstances

The present global crisis has introduced new challenges for publishers, OTT and Sports providers. Organizations are revisiting their marketing tactics to continue providing a great service to their customers whilst securing their business and protecting their colleagues and their families. The situation for subscribers is also diverse and complicated...

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